As Gen Z Enters the Job Market, Your Recruitment Strategy Needs Online Savviness on Its Side

According to Yahoo Finance, Generation Z members already make up more than one fourth of the global job market, and they’re only going to grow bigger over time. The entrance of Gen Z into the job market marks a new era in how job recruitment agencies must angle their vacancy advertisements.

As with any generation, Gen Z individuals come with their own ideologies, work ethic, and aspirations. Failing to analyze and prepare for their needs is not something recruitment agencies can afford during this stage of major economic and workforce-related flux. People belonging to the Gen Z demographic are between the ages of 10 – 25, which means one thing in particular: they grew up (and are still growing up) on big tech, and they expect both recruitment agencies and employers to match their constantly accelerating pace.

Gen Z In The Workforce: Flexibility, Purpose, Balance

For Gen Z, money isn’t everything. In a 2021 survey, 53% of Gen Z listed meaning as “very important” for their occupation, and another 42% listed it as “somewhat important.” 71% have even claimed they would take a pay cut for more purpose-driven work. These statistics are notable when compared to previous generations (such as Baby Boomers) who tend to choose salary and status over purpose.

In future, attracting Gen Z to job vacancies will mean using a structured appeal to this aspect of their work identities. Using keywords like meaning, impact, and passion to invite interest will be crucial for recruitment agencies seeking fresh personnel.

Gen Z aside, balance is still a major theme in the current workforce, as people from all over the world have begun adjusting into remote positions that allow for better mental and physical well-being. In 2022 and beyond, advertising flexibility as a part of a job opening is sure to be met with healthy responses.

Reach Out Via The Power Of Online Marketing

It’s no secret that Gen Z is well-adapted to the digital world. With many of them having quite literally grown up on the internet, many of these current and future jobseekers will be making good use of the internet as a means for finding job vacancies – and therefore, so should your recruitment agency.

As noted by marketing specialists at Neon Ambition, using digital and online marketing is one of the most consistently successful ways to find candidates for job vacancies. It broadens the talent pool, advertises tech savviness, and can even save you time. Social media is also developing a healthy culture of job recruitment. As much as 79% of current job seekers claim they are likely to use social media as a tool for job search, and that number increases to a whopping 86% for younger job seekers.

Company Culture As A Lure

In 2021, LinkedIn found that over 70% of US job seekers would not tolerate a poor workplace culture, and 25% listed it as their main incentive for leaving a job. As people learn more about how to identify a toxic workplace, fitting in to a company that looks, feels, and supports them as an individual will become an increasingly important aspect of job recruitment. The global workforce is too burned out and exhausted to accept jobs which won’t nurture their well-being. It’s time for recruitment agencies to angle their marketing strategy to incorporate healthier company policies.

While catering for Gen Z’s decidedly purpose-driven needs might seem unconventional, the rise of a workforce who opts for employment that makes a positive difference rather than fattens their bank account is a promising indication that the future may just be in good hands.

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As Gen Z Enters the Job Market, Your Recruitment Strategy Needs Online Savviness on Its Side

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